How UX/UI Upgrades & Brand Strategy Took This Fin-Tech App From Wireframs to Launch
About this App —
INTRODUCTION: Embark on a seamless journey into the world of digital assets with KaiYuan, the next evolution in cryptocurrency and NFT trading. Building upon the success of our acclaimed BAXE platform in Australia, we proudly present a global gateway to empower users worldwide.
FINANCIAL SERVICES: Our commitment to security ensures your assets are protected at every step.
CHAT AND SOCIAL MEDIA: Encrypted communications, social media, and community groups. You can securely connect with friends.
Problem —
In the final month before the scheduled launch, I joined a dynamic cryptocurrency project with a dual mission: to enhance usability for middle-aged individuals unfamiliar with fintech apps, while simultaneously crafting a design aesthetic that resonates with the tech-savvy preferences of Gen Z and millennials.
Challenges —
USABILITY FOR MIDDLE-AGED USERS: The project presented an immediate challenge in making the cryptocurrency platform accessible to individuals with limited fintech experience, specifically targeting the middle-aged demographic. The goal was to create an interface that simplifies complex financial processes, ensuring a seamless and intuitive experience for users less familiar with digital financial platforms.
DESIGN HARMONY ACROSS GENERATIONS: Simultaneously, the requirement to appeal to Gen Z and millennials added another layer of complexity. Balancing a modern and visually appealing design, aligned with the preferences of younger users, while ensuring it remains approachable and navigable for the middle-aged demographic required a strategic and thoughtful design approach.
WORKING AGAINST THE CLOCK: With only one month remaining before the product launch, time became a critical factor. The urgency to transform wireframes into a cohesive, user-friendly design that caters to diverse age groups demanded a swift and effective collaboration with the product and development teams.
Initial Wireframes
100+ Screens
Final Designs
Splash Screen & Onboarding
Creating an account by providing email address and creating a strong password.
Creating a wallet or importing an exsiting wallet by memorizing the recovery phrases.
Transferring Experience
In these crypto main screens, users can check the notification, check the available balance, send, receive, buy, transfer tokens and NFTs.
Messaging
Users can communicate with their contacts in this feature. Encrypted texting, calling, video chatting and transferring money can be accomplished here.
